What I’ve Done

Throughout my career journey in agency and in-house arenas, I’ve grown as a senior creative leader who thrives at the intersection of project management, content strategy, and brand marketing across diverse sectors. My story is rich with chapters about steering creative projects and pioneering social media campaigns that elevate iconic brands. My drive? Crafting content that echoes a brand’s essence and genuinely connects and sparks engagement.

I’ve spent seven transformative years in leadership, orchestrating symphonies with talented copywriters, visionary art directors, meticulous project managers, and ingenious designers. My commitment to precision is unwavering, ensuring aligned messaging and realizing pivotal organizational milestones. Whether distilling intricate business intricacies into compelling creative narratives or forging impactful strategies, my ethos is simple: infuse passion, ensure quality, and make every communication memorable.

  • I develop individualized executive-influence strategies for thought leaders, subject-matter experts, and senior partners across Tax, Audit, and Advisory. Working directly with executives, I build personal brand platforms grounded in market and industry research, then translate that foundation into content strategies that position leaders at the intersection of their expertise and what their audiences actually need to hear. I manage the full content cycle from voice development and message architecture to editorial planning and execution, with a focus on building influence that drives real business outcomes, not just visibility.

  • For Mondelez, I developed the internal ESG reporting communications strategy for Mondelez, building a framework that translated complex sustainability data into clear, audience-ready narratives. I shaped how the organization communicated its ESG commitments across stakeholder touchpoints, giving leaders the language and structure to speak with consistency and confidence about their initiatives. The work bridged the gap between technical reporting and meaningful communication, turning compliance-driven content into a credible story about where the company stands and where it's headed.

    For Kids2, I serve as the strategic communications partner for the Kids2 leadership team, responsible for translating business strategy into high-stakes content across investor presentations, vision decks, and corporate narratives. I lead message architecture for the organization's most visible communications, working directly with senior leaders to develop a coherent point of view that holds across internal and external audiences. My work focuses on making complex business performance, market positioning, and strategic priorities legible and compelling for the people who need to act on them.

  • Directed in-house creative agency for a $55B company on the Communications team. Managed and led the internal creative team and external agencies in developing all corporate deliverables, including social content, keynotes, videos, pitch decks, presentations, infographics, one-pagers, graphics, podcasts, photography, brochures, and annual reports.

  • Developed and oversaw visual design SOPs to ensure quality assurance for a boutique public relations firm. Led strategy development and design direction for large-scale campaigns and social projects. Recent work with major brands like Amazon, Chloe’s Fruit, discovery+, Dylan’s Candy Bar, HGTV, Hulu, Pizza Hut, Sugarbear Hair, and the Kardashians.

  • Spearheaded marketing strategy and content production for an architecture and planning firm. Directed the creative team. Led brand strategy, digital management, social media, lead generation, executive presentations and coaching, graphic design, photography, and proposals.

  • Pivotal role leading strategic marketing and design efforts for southeastern technology and consumer product clients, with notable project wins, including Mercedes-Benz HQ, Arby’s, and Red Hat.

  • Collaborated with cross-functional teams to develop and implement marketing and business development strategies that supported the firm's overall growth objectives, resulting in a 20% increase in revenue.

Education

UNIVERSITY OF FLORIDA

M.A. Communications, Digital Strategy, 2023

UNIVERSITY OF KANSAS

B.S. Advertising, 2009
B.A. Spanish, 2009
Minor in Business

Certifications

Google Ads, Google

Google Analytics, Google

Content Marketing, Hubspot

Social Media Marketing, Hubspot

Awards

2024 Best In Class Winner
Best Small Budget Campaign Winner: Executive Visibility Program, Organic Social, KPMG, 2024

Global 2023 Best of Brand Finalist
Best Social Media Profile: KPMG Influencer Program, KPMG, 2023

Leadership Excellence
Ignite Leadership Program, Synovus, 2021

Social Media Strategy
Mobile Banking Launch, Synovus, 2019

Content Performance
One Synovus Application, Social Chorus, 2019

Organizations

Executive Sponsor & Founding Member
Aquí Nos Latino Employee Resource Group, Synovus

Gold Professional
Association Of Latino Professionals For America

Member
American Institute Of Graphic Arts

Certified Pro, Resume Writing
Linkedin Profinder

Member, Website Design
Squarespace Circle

EXPERTISE

Brand Management Client Relationship Management Community Management Content Creation & Graphic Design Corporate Communications Creative Direction Crisis Communications Design Development Digital Marketing & UX Basics Diversity, Inclusion & Equity

Brand Management Client Relationship Management Community Management Content Creation & Graphic Design Corporate Communications Creative Direction Crisis Communications Design Development Digital Marketing & UX Basics Diversity, Inclusion & Equity

Employee Communications Employee Experience Event Execution Executive Thought Leadership Infographics & Fact Sheets  Investor & Board Relations Leadership & Team Development Marketing & Brand Strategy Market Research & Insights Analysis Performance Marketing

Employee Communications Employee Experience Event Execution Executive Thought Leadership Infographics & Fact Sheets  Investor & Board Relations Leadership & Team Development Marketing & Brand Strategy Market Research & Insights Analysis Performance Marketing

Pitch & Presentation Development Podcast Production Project Management Proposal Writing & Copywriting Public Relations Coordination Public Speaking  Social Media Strategy Talent Marketing & Employer Brand Video Production Voice & Visual Guidelines Website Design & SEO

Pitch & Presentation Development Podcast Production Project Management Proposal Writing & Copywriting Public Relations Coordination Public Speaking  Social Media Strategy Talent Marketing & Employer Brand Video Production Voice & Visual Guidelines Website Design & SEO

Adobe Creative Suite Final Cut Pro Google Analytics HootSuite HTML Coding iMovie Microsoft Office Suite Monday.com SalesForce Social SharePoint First Social Studio SproutSocial Squarespace Trello WordPress Workfront

Adobe Creative Suite Final Cut Pro Google Analytics HootSuite HTML Coding iMovie Microsoft Office Suite Monday.com SalesForce Social SharePoint First Social Studio SproutSocial Squarespace Trello WordPress Workfront