What I’ve Done

Throughout my career journey in agency and in-house arenas, I’ve grown as a senior creative leader who thrives at the intersection of project management, content strategy, and brand marketing across diverse sectors. My story is rich with chapters about steering creative projects and pioneering social media campaigns that elevate iconic brands. My drive? Crafting content that echoes a brand’s essence and genuinely connects and sparks engagement.

I’ve spent seven transformative years in leadership, orchestrating symphonies with talented copywriters, visionary art directors, meticulous project managers, and ingenious designers. My commitment to precision is unwavering, ensuring aligned messaging and realizing pivotal organizational milestones. Whether distilling intricate business intricacies into compelling creative narratives or forging impactful strategies, my ethos is simple: infuse passion, ensure quality, and make every communication memorable.

Education

UNIVERSITY OF FLORIDA

M.A. Communications, Digital Strategy, 2023

UNIVERSITY OF KANSAS

B.S. Advertising, 2009
B.A. Spanish, 2009
Minor in Business

Certifications

Google Ads, Google

Google Analytics, Google

Content Marketing, Hubspot

Social Media Marketing, Hubspot

Awards

2024 Best In Class Winner
Best Small Budget Campaign Winner: Executive Visibility Program, Organic Social, KPMG, 2024

Global 2023 Best of Brand Finalist
Best Social Media Profile: KPMG Influencer Program, KPMG, 2023

Leadership Excellence
Ignite Leadership Program, Synovus, 2021

Social Media Strategy
Mobile Banking Launch, Synovus, 2019

Content Performance
One Synovus Application, Social Chorus, 2019

Organizations

Executive Sponsor & Founding Member
Aquí Nos Latino Employee Resource Group, Synovus

Gold Professional
Association Of Latino Professionals For America

Member
American Institute Of Graphic Arts

Certified Pro, Resume Writing
Linkedin Profinder

Member, Website Design
Squarespace Circle

EXPERTISE

Brand Management Client Relationship Management Community Management Content Creation & Graphic Design Corporate Communications Creative Direction Crisis Communications Design Development Digital Marketing & UX Basics Diversity, Inclusion & Equity

Brand Management Client Relationship Management Community Management Content Creation & Graphic Design Corporate Communications Creative Direction Crisis Communications Design Development Digital Marketing & UX Basics Diversity, Inclusion & Equity

Employee Communications Employee Experience Event Execution Executive Thought Leadership Infographics & Fact Sheets  Investor & Board Relations Leadership & Team Development Marketing & Brand Strategy Market Research & Insights Analysis Performance Marketing

Employee Communications Employee Experience Event Execution Executive Thought Leadership Infographics & Fact Sheets  Investor & Board Relations Leadership & Team Development Marketing & Brand Strategy Market Research & Insights Analysis Performance Marketing

Pitch & Presentation Development Podcast Production Project Management Proposal Writing & Copywriting Public Relations Coordination Public Speaking  Social Media Strategy Talent Marketing & Employer Brand Video Production Voice & Visual Guidelines Website Design & SEO

Pitch & Presentation Development Podcast Production Project Management Proposal Writing & Copywriting Public Relations Coordination Public Speaking  Social Media Strategy Talent Marketing & Employer Brand Video Production Voice & Visual Guidelines Website Design & SEO

Adobe Creative Suite Final Cut Pro Google Analytics HootSuite HTML Coding iMovie Microsoft Office Suite Monday.com SalesForce Social SharePoint First Social Studio SproutSocial Squarespace Trello WordPress Workfront

Adobe Creative Suite Final Cut Pro Google Analytics HootSuite HTML Coding iMovie Microsoft Office Suite Monday.com SalesForce Social SharePoint First Social Studio SproutSocial Squarespace Trello WordPress Workfront